HANDCRAFTED THINGS NEVER GO OUT OF STYLE

The symbol of Karidhaga is calligraphy crafted
of the name itself. The script is used for the symbol is

Colour: Ink Black
Script: Devanagri
Thickness: 0.2 mm

The word Karidhaga is a combination of two words.
Karigar- An artisan; Kaccha Dhaga- Raw thread.
Colour: Ink Black
Script: English
Font: Devanagri Sangam
Thickness: 0.2 mm

India is heavily rich in textiles and craftsmanship These arts need to be preserved in a way that also uplifts the artisans but also looks contemporary in a way.  Karidhaga is a slow fashion Indian premium brand that focuses on upcycled denim integrated with Indian Textiles.

The brand has a very colourful yet quirky twist to it by adding Indian Textiles. The brand would be conscious and aware of social and envirnoment sustainability. Upcycled denim would be a primary fabric

CRUDE · VIGILANT · BRIDGE · ARTISANAL

Vision

Saving the dying crafts and textiles of India by bringing to light the hidden gems of the country. 

-To create a channel between textiles and fashion, making the brand socially and environmentally sustainable. 

mission

Providing the Indian artisan community a paltform to carry forward their legacies by bringing it out to as many people as possible. 

-Working with different textiles and crafts of India. 

Sanganeri

Sanganeri is a hand-block printing technique originating from Sanganer

Kalamkari

Kalamkari is a type of hand printed or hand block printed cotton textile. Kalamkari refers to the ancient style of hand painting that is done with a tamarind pen, using natural dyes.

Bandhani

Bandhani, also known as Bandhej; is a type of tie and dye textile which is adorned by plucking the cloth into many bindings, that form a design.

DENIM TREATMENTS (Stone wash)

KAANTHA

Kaantha originated from the way in which Bengali housewives mended old clothes by taking out a thread from the colourful border of their sarees and  making simple designs with them

AARI WORK

Aari work is a type of embroidery work. that is done by stretching a fabric tightly over a wooden frame.

target clients

execution

Surface

Mood

Silhouette

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STORE CONCEPT