Ungaro
The story of House of Emanuel Ungaro begins in 1965 with his founder Emanuel Ungaro who bolstered by his exceptional creative talent, moved to Paris at the age of 22 and started his apprenticeship alongside the Spanish designer, Cristobal Balenciaga. This period taught him the rigor and perfectionism essential when founding his own label. Season after season, Emanuel Ungaro dared to be different, combining unexpected yet sensual clashes of bright colors and prints with beautiful draping.
The following project depicts rebranding of the prestigious brand ‘Emanuel Ungaro’. The project proposes a new concept that suits the brand DNA defining the new vision, mission and values of the brand. Considering the original brand codes, a new set of moods, fabrics, silhouettes, prints, collection, Ad campaigns and branding have been done for the brand.
Values
Creative Process
Line Up
Ungaro - Social Media Strategy
ad campaign
Post1 (Monday): Where one gets Monday blues and is eagerly waiting for the weekend already and gets only to start working.
Post2(Tuesday) : Where one only starts getting in the work mode in the relaxed mood.
Post3(Wednesday): Where the mid week is all about confusion due to more involvement of work.
Post 4 (Thursday): Where the confusion continues but there is also a subtle excitement of the weekend approaching.
Post5(Friday): Where one just wants to finish all work and does anything and everything to get everything done as fast as possible to enjoy the weekend.
Post6(Saturday): Where one is just forgetting everything and stepping away to have fun on the weekend.